Little Caesars’ New Ad Campaign Features Lions’ Amon-Ra St. Brown

Detroit-based pizza chain Little Caesars is kicking off its third season as the official pizza sponsor of the NFL with an ad campaign featuring Detroit Lions quarterback Amon-Ra St. Brown and other NFL standouts.

Little Caesars has assembled a “dream team” by teaming up with St. Brown, San Francisco 49ers center George Kittle and others to star in a series of commercials centered around Little Caesars’ role as the NFL’s official pizza sponsor. Additionally, through Little Caesars’ longtime relationship with Pepsi, Minnesota Vikings wide receiver Justin Jefferson will play a lead role in commercials later this season.

Little Caesars is also partnering with several NFL teams to promote specialized branding and in-game activations in local markets throughout the season. Participating teams include the Lions, Vikings, 49ers, Kansas City Chiefs, Los Angeles Rams, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers and Tampa Bay Buccaneers.

As part of the game plan, Little Caesars Love Kitchen, a mobile restaurant, will travel to key NFL cities throughout the year. Partnering with the league, they will serve pizza to communities in need, continuing their tradition of making a difference off the field.

“We’re excited to build on the momentum of the past two years of this partnership, starting with the return of free delivery at the start of the season, helping football fans and pizza lovers get the most out of their game day experience,” said Greg Hamilton, Chief Marketing Officer at Little Caesars. “Little Caesars has always been a value leader in pizza, and our partnership with the NFL has proven to be incredibly successful in bringing that value to even more fans. Because football and pizza are such a great match, we’re excited to once again offer free delivery this season, making it easier for football fans and pizza lovers to enjoy the game with their favorite Little Caesars pizza.”

From now until September 15, orders placed through the Little Caesars app or online at MałeCezary.com There will be no delivery fee and no fees for additional services or small orders will be charged.

Little Caesars is also bringing back its popular Pizza!Pizza! Pregame offering. It will launch alongside the new Little Caesars Challenges program, which is designed to reward guests who accept challenges and order every NFL game day, exclusively on the Little Caesars app. Pizza!Pizza! Pregame begins September 5, allowing guests to participate by joining Little Caesars Challenges on game days and ordering their favorite pizzas and more.

The first batch will celebrate the start of the 2024 regular season at the home of the Super Bowl LVIII champions, the Kansas City Chiefs, on September 5. Partnering with the Downtown Council of Kansas City Community Service Center, The Beehive, and NourishKC’s Kansas City Community Kitchen, the pizza will be served to more than 700 people. Little Caesars Love Kitchen has served nearly 4 million people in the 48 contiguous states and four Canadian provinces. Last season, Love Kitchen and the NFL combined to serve more than 2,000 people across four batches.

In related news:Little Caesars signs agreement as official partner of Miami Dolphins and Hard Rock Stadium.

As part of this exclusive partnership, Little Caesars will be featured prominently at Hard Rock Stadium with eight food and beverage stations throughout the stadium offering both cheese and pepperoni Super Slice pizzas. Two of these stations will be fully branded Little Caesars locations.

In addition to serving pizza, Little Caesars will partner to host a community event in the Miami area. Details will be announced at a later date.

The partnership also includes several key assets that will extend beyond the stadium. Little Caesars is partnering with Dolphins wide receiver Jaylen Waddle to create digital content for players. Fans can also expect in-market integrations, such as co-branded pizza boxes, exclusive crew hats for stores and point-of-sale materials at stores featuring Waddle.

“We are thrilled to partner with the Miami Dolphins to bring Little Caesars pizza to the passionate fans of South Florida,” said Hamilton. “This partnership reflects our shared commitment to excellence, both on and off the field, and we look forward to delivering unforgettable experiences to Dolphins fans throughout the season.”